Imagine consumers perusing the shelves and aisles of a store, being able to quickly see the exact path the materials took to get into those products. For recycled ocean plastic products, this instantly accessible, comprehensive record of the shore-to-store journey would give consumers confidence and insight into the history of the item now in their hands. It would also give brands a more solid foundation to corroborate the sustainability claims they tout in their marketing and messaging.

Read the full article on Sustainable Brands.