By using recycled plastic, WestPaw could help remove waste from shorelines and make beaches and fishing areas cleaner and safer. Not only would this make a net positive environmental impact, but it would serve as an excellent vehicle to bring attention to the ocean pollution cause. Setting the sustainability initiatives was the easy part, luckily, the team at WestPaw was steadfast in their determination to be part of the solution, rather than a contributor to the problem.

Cocofloss® approached us when they had the idea for their new Cocobrush®. They wanted to do things right, but at the end of the day, they felt like they could do more. That’s where IMPAC+ by Oceanworks came into play. For the sale of every toothbrush, Cocofloss® committed to the removing an additional 10 Cocobrushes worth of oceanbound plastic.

Sperry is a consumer brand synonymous with the water, as its footwear and trusty tread are a mainstay for seafaring civilians. Its SeaCycled® sneaker features liners and laces made from 100 percent recycled plastic and uppers made with a blend also partially composed of recycled plastic. Each pair of these shoes repurposes the equivalent of five recycled plastic bottles, creating a much smaller carbon footprint with each step they take.

Electra had ambitious plans to incorporate ocean-bound plastic into its manufacturing processes, with its sights set on accessories (and accessories are a big part of the cruiser bike culture). The variety and volume of this endeavor required a large amount of material to ramp things up and produce them at scale.

The iZettle design team had specific requirements for their innovative design, a core value of the company's ethos. After Oceanworks reviewed iZettle's ideas and supply chain requirements. Oceanworks guided iZettle through materials feasibility, performance standards, and verification requirements. Based on this initial review, Oceanworks recommended a polypropylene from recycled fishing nets.