How to Choose a Source Location of Ocean Plastics
Where you decide to source your ocean plastic material matters. This is why Oceanworks has designed our network of suppliers and their materials to create choice. If you’re manufacturing in Eastern Europe, and only have the option to source material from Southeast Asia, that doesn’t make much sense does it? Vice versa, shipping material from Africa to Shenzhen China may also prove unnecessary.
The bottom line is that supply chains operate differently when you are working with a secondary material. Virgin resins are manufactured in key hubs throughout the world and these supply chains have been meticulously perfected over decades.
On the contrary, recycled ocean plastics as an industry is relatively young and starting to become organized due to the efforts in part by companies like Oceanworks.
Due to basic economic principles of supply and demand, some brands are trying to capitalize on demand and are sourcing material far outside their supply chain hub. These efforts in the short term will ultimately make little sense in the long term. We have lots of customers coming to us, who had previously went out on their own to source material. They had short term success, only to realize they were not able to scale their program due to the shipping costs, material capacity constraints and lack of batch quality oversight.
In order to establish our on-demand supply chain network we designed a group of suppliers that is responsive and also regional. This means if you’re manufacturing in Indonesia, it makes sense to try and source recycled ocean plastics from Indonesia.
"Working with Oceanworks enables your team to leverage a powerful advantage; choice of source locations." -Rob Ianelli, CEO, Oceanworks
The regional choice we provide further drives value throughout your organization and ultimately into the products you eventually create. We believe the plastic has a story to tell. What could be a better way to condense your supply chain and become part of your marketing campaign?
Even if you’re not manufacturing in Indonesia, it makes far more sense to source material from South East Asia if you’re manufacturing nearby. Not to say that is what you must do, but we are finding these best practices are becoming quite valuable as more and more of our members launch their campaigns.
From a marketing perspective, the source location of material becomes an invaluable asset as you go out to create your go-to-market campaign. One of our greatest values with our members is the suite of content and assets we provide to help make your marketing both authentic and transparent.
A great example is iZettle who launched the Ocean Card Reader, with fishing net material sourced from the North Baltic Sea. This material was processed in Europe and ultimately manufactured in Eastern Europe.
Sustainability can be a win-win program for your company. At Oceanworks, we’ve worked hard to de-risk the proposition of using ocean plastics and injected value in key areas to make it as seamless as possible.
Let’s get started.