Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic.
From the ever-growing Great Pacific Garbage Patch to viral videos of extracting plastic straws from the noses of sea turtles and reports of microplastics found in our seafood, there is an ongoing awakening among consumers and the brands they love about the global impacts of marine plastic pollution. Even if you live miles and miles away from the coast, ocean plastic impacts everyone.
This awareness has supercharged some brands to initiate significant changes in their practices with an aim to curb the volume of plastic waste entering our waterways and oceans. Those actions are now creating meaningful, measurable changes.
Read the full article on Sustainable Brands.